CEO and co-founder of Futr Management, brings a distinguished legacy of entrepreneurial achievement to the organization. His remarkable career trajectory spans over three decades and across industries as diverse as hospitality, housing, cannabis processing, and hemp cultivation. Justin’s unique blend of strategic acumen and operational savvy sets the course for Futr Management’s future growth and success.
Our Team
Driving meaningful change

Justin Smith
Business Development and Strategic Direction

Greg Christie
Cultivation and Product Development
As Chief Cultivation Officer and Co-Founder of Futr Management, Greg Christie stands at the forefront of sustainable Hemp Cultivation and progressive Product Development. An industry vanguard, Greg’s expertise in large-scale Hemp and Cannabis operations encompasses strict adherence to Good Agricultural Production Practices (GACP) and Good Production Practices (GPP), setting a benchmark of excellence and reliability for Futr Management.

Muneesh Sharma, MBA
Corporate Development and Government Relations
Our esteemed Chief Corporate Development Officer, boasts a wide-ranging career trajectory marked by impactful positions. Serving as the Director of iconic shopping and dining districts, a respected lobbyist for BC’s commercial real estate industry, and Public Affairs Manager for BC’s most substantial cultural institution, his influence is palpable across numerous sectors.

Cris Felipe-Alves, PHD
Research and Development Director
Our Research and Development Director, is an internationally recognized expert in the field of hemp genetics and molecular biology. With proficiency in English, Portuguese, and Japanese, Dr. Cris’s global influence extends beyond language barriers, transcending borders to drive advancements in hemp for phytoremediation research.

Mackenzie Doyle
Compliance and Licensing
As one of the leading authorities in cannabis and hemp regulatory compliance, Mackenzie Doyle lends her unmatched expertise to Futr Management. She has guided many Canadian commercial cannabis license holders through the intricacies of Health Canada’s stringent licensing requirements, solidifying her reputation as an industry leader.

Marshall Anselmo
Brand Development and Digital Strategy
Embarking on his journey as the Director of Brand Development and Digital Strategy Implementation, Marshall Anselmo is the designated architect of Futr Management’s forthcoming digital evolution. His ambitious strategies aim to not just broaden our reach but to personalize our audience’s interaction with Futr Management.

Upneet Bassi
Educational Programming and Compliance Training
Upneet’s study and work in environmental science and public administration has prepared her for the critical task of teaching complex phytoremediation processes. In her role, Upneet concentrates on the precise translation of scientific procedures into accessible educational programs. These programs enable team members, regardless of their educational background, to understand, carry out, and meticulously document vital phytoremediation processes, ensuring the integrity of our data and the success of our large-scale operations.